Business Development Consultant

Role/Vacancy

Location

Cape Town (Head Office)

Employment type

Full-Time

Work Policy

Hybrid

Who is GENFIN?

GENFIN is a proudly South African business that enables and supports businesses with flexible funding solutions, allowing them to unlock growth for sustainable success. We understand the needs of businesses and that access to affordable finance is critical for the growth, sustainability, and operation of any business.

We are backed by the GENFIN Holdings Group, an investment company specializing in SME and consumer lending in South Africa and the United Kingdom. Other strategic funding partners include RMB, Sanlam Investments, Ashburton Investments and STANLIB.
Click here to read more about us

Position Overview

To drive Genfin’s growth beyond its existing online channel — building and owning new acquisition partnerships, developing the affiliate and lead-provider network, and expanding Genfin’s presence in the market through direct relationships, events, and community engagement across South Africa.

Strategic Leadership

Own and build relationships with lead providers and manage service level agreements (SLAs).
Build and take full accountability for your own pipeline of partners and referral sources — this is a book you build, not one you inherit.

Business Development

Drive acquisition of new SME customers and lead generation, owning your pipeline from first contact through to conversion.
Acquire and develop new lead-provider partnerships to expand the affiliate network and generate quality SME funding opportunities.
Represent Genfin in public forums, networking events, industry gatherings, and community platforms — a genuine, visible presence in the market, not just online.
Identify and engage new partners, merchants, networks, banks, or online lending platforms to grow Genfin’s client base.
Manage, maintain, and grow new and existing marketing and referral channels.
Ensure consistent, high-quality support for all referral and business partners, tracked and managed through disciplined CRM use.
Drive new and existing channel development to sustain business growth.
Work with lead generation and acquisition agencies to deliver SME customer growth and engagement in line with targets.
Maintain a client-centric, relationship-driven approach that reflects Genfin’s human-first funding philosophy.

Financial Management

Report regularly against department objectives and the annual calendar.
Prepare updates, reports, and presentations as requested.

Market research

Provide regular field-based market intelligence — trends, industry needs, and customer preferences — to inform the development of new and existing accounts. Use this insight to propose new channels, directions, or products for Genfin to explore.
Monitor competitor activity closely and take appropriate action where relevant, keeping Genfin’s proposition sharp and differentiated.

Sales and Marketing campaigns

Identify the right marketing events for your area of responsibility.
Evaluate marketing campaigns in partnership with the Marketing department.
Track trends and apply insight to improve the effectiveness and efficiency of marketing campaigns.
Identify and use measurement and reporting tools to maximise feedback and results from campaigns.
Manage Business Development, sales, and marketing campaigns within approved cost, quality, and timeline parameters.

Technical/Business Competence

Strong conceptual skills, with the ability to contribute at a strategic level and integrate BD and sales activity with operational priorities, securing buy-in from internal stakeholders.
Solid experience in credit and lending, working with SMEs and/or business clients.
Confident public speaker, comfortable representing Genfin in forums, on stage, and in one-on-one settings.
Strong networker with an established presence in relevant business communities — visible on the road, at events, and in-market.
Working knowledge of CRM systems and disciplined pipeline management.
Strong commercial orientation and business acumen, with a genuine understanding of the competitive lending landscape.
Resilient and target-driven — comfortable operating in a high-decline-rate credit environment without losing momentum.
Adaptive within a constantly evolving environment; able to prioritise deliverables against “most value, simplest solution” outcomes.
A strong, proactive track record of identifying and initiating sales and marketing opportunities.
Background in customer success or relationship-led service environments (e.g. financial services, insurance) is advantageous.
Genuinely entrepreneurial — energised by building something from the ground up rather than maintaining an existing book.

Behavioural Competence

Entrepreneurial and Commercial Thinking
Learning and Researching
Persuading and Influencing
Presenting and Communicating Information
Working with People

Minimum Formal Qualifications and Training

NFQ Level: 7
Bachelor’s degree in Business Management, Communication or similar is preferred.

Minimum Work Experience

3–5+ years in business development and sales, of which at least 3 years in the lending, banking, or broader financial services industries.
A proven track record of independently building and owning a client or partner book — not solely managing an inherited portfolio.
Valid driver’s licence and own vehicle (essential — this is a road- and event-based role).

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