- Call 0800 GENFIN (436346)
GENFIN is a proudly South African entrepreneurial business that enables, and supports, SMEs and mid-corporates with flexible business funding so they can unlock their growth for sustainable success.
At Genfin, we understand the needs of businesses and that access to affordable finance is critical for the growth, sustainability, and operation of any business. As part of the GENFIN group, GENFIN (formerly “Business Fuel”), established in 2016, has been assisting businesses with funding for up to R3million.
We provide you with certainty in both swiftness in the response to your application and the amount of financing your business can afford. With our proprietary process, the credit decision is accelerated ensuring you’ll get an answer within 24 hours.
We are backed by the Genfin SA group, an investment company specializing in SME and consumer lending in South Africa. Other strategic funding partners include RMB, Sanlam Investments, Ashburton Investments and STANLIB.
Merwe completed his studies at the University of Stellenbosch in 1998 after which he commenced his career at Capitec Bank. He founded a number of lending businesses during the period 2005 to 2017.
B Comm (Law)
Doreth brings a strong foundation in financial services, underpinned by a degree in Actuarial Science and an MBA completed cum laude. Her experience spans the full credit lifecycle. She has a proven track record of driving sustainable growth while maintaining disciplined risk management, with a particular focus on operational execution and performance optimisation. Known for her hands-on leadership style and clear focus on accountability, she leads the business with a balance of analytical rigour and practical decision-making, positioning it for continued growth in a competitive market.
MBA | BSc Actuarial Science
John qualified as a chartered accountant in 2000, after completing his articles at PwC. He has extensive experience in financial services, private equity, logistics, manufacturing, and chemicals sectors, including eleven years as CFO of a JSE-listed group, KAP Industrial.
CA(SA) | B.Comm (Hons) Accounting
Adéle started her career in Finance, qualifying as a Chartered Certified Account in the UK 15 years ago. She gained extensive financial experience working for Trinity Mirror plc and Thomson Reuters. Since returning from the UK, she has directed her focus towards operational roles in the financial sector.
FCCA | CIA | BTech: Financial Information Systems
Andrea has over a decade of corporate managerial experience with leading local and international brands. She has actively been involved within various corporate, start up and scale up environments and is driven by an unwavering commitment to get things done. She has founded an operational consulting business and brings an entrepreneurial approach to the table.
BA Integrated Marketing Communications
Nijinka has built her career within the financial services sector, working across a broad range of human resources disciplines. She is a registered Independent Psychometrist and an Integral Life Coach, known for blending analytical insight with a people-centered approach. She focuses on aligning people, performance, and culture to support sustainable organisational success, combining strategic perspective with practical execution.
BA Personnel Management | Psychology (Hons) | Psychometrist
Debra was admitted as an attorney in 2013 and thereafter gained experience in practice for 6 years, with the right of appearance in the High Court, before leaving practice and embarking on leading Genfin’s Legal Department. She has a vast knowledge of debt collection, general civil litigation, and commercial law.
LL.B | LL.M Import & Export Law | Admitted Attorney
We grow by embracing change and seeing things in a positive light.
We make time to communicate effectively, value each other, treat others fairly, work as a team and express our gratitude.
We are reliable, meet our commitments and take responsibility and accountability for our actions, good and bad.
We are efficient, innovative, professional and better than the rest! We get it done.
We are open, honest and respectful towards ourselves and others without fear of repercussion.
We grow by creating and embracing opportunities to learn and develop and we share our knowledge and insights.
