The Genfin Blog

Business Growth & Strategy

How to make more profit in your business

Chartered accountant Louw Barnardt shares an approach to managing cash flow resources in a way that can help businesses turn more profit into cash. Louw Barnardt is co-founder of Outsourced CFO and a SAICA Top-35-Under-35 chartered accountant.

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Why knowing your customer is crucial for business success

Knowing your customer is essential to any successful marketing strategy. According to Richard Walton—founder of Outsell Sales, professional speaker, and all-round sales and marketing expert—having a tight Ideal Customer Profile (ICP) is key to customer profiling for business success.

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